FINAL - with Countdown

Here Comes

The Future

Here Comes

The Future

Bose Professional
is becoming
802 LABS.

Launching In

227
Days
01
Hours
40
Minutes
37
Seconds

Our new name tells a bigger story.

802 reaches back to the first product that launched Bose Professional. LABS brings the spirit of experimentation, engineering rigor, and curiosity closer to the surface. Dr. Bose believed in the science of sound and in challenging accepted answers. That mindset still runs through our work today. 802 LABS puts it in the name. We're an engineering-led company, named like one.

Same team.

Same products.

Same support.

Same team.

Same products.

Same support.

The most important things remain the same: the people you know, the products you trust, and the commitment to solving real-world pro audio challenges. Today marks the beginning of our transition to a new identity that better represents that focus.

  • June 2026

    802 LABS preview

  • Fall 2026

    Transition guidance for partners

  • February 2027

    Official name change

Built on legacy.
Shaped for what's next.

Built on legacy.
Shaped for what's next.

802 LABS reflects how much Bose Professional has changed over the last few years. Since becoming independent, we’ve built a more focused, agile, and customer-driven business designed around the real needs of integrators, consultants, and pro audio partners around the world. The name starts with 802, our first product. It ends with LABS because experimentation, engineering rigor, and problem-solving are central to how our company thinks, builds, and moves. The visual language follows that same idea, drawing from the science of sound and the patterns that form when vibration becomes visible.

Pro audio,
made human.

Pro audio,
made human.

802 LABS is the team behind the products — engineers, salespeople, designers, and support teams who know what design, install, and commissioning actually take. We're the ones who'll pick up the phone and help you get the job done. Because we're here to make great sound effortless to design, deploy, and enjoy.

FAQ

Nothing changes right away. You can continue doing business with us as you do today.

Yes. Products remain available through the same channels and processes.

No. There are no immediate changes to part numbers, model names, or UPCs.

No. There are no immediate changes to partner programs, pricing structures, margins, rebates, or terms.

Yes. Existing Bose Professional-branded inventory remains sellable. For details related to your specific situation, please contact your Bose Professional representative.

Yes. We expect there will be a transition period in which both Bose Professional and 802 LABS-branded products are in the field at the same time.

No. There’s no need to change anything immediately. We’ll share additional guidance later this year.

Yes. Existing agreements remain valid.

Please continue working with your Bose Professional representatives. The same teams remain in place to support you.

Let customers know that the same products they rely on are still here, backed by the same team. The new name reflects a renewed focus on the needs of pro audio customers and builds on a long legacy of innovation and problem-solving. For the latest updates, direct them to this page.

The conversation has already begun #802LABS